Design & Art Direction
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#LetsImagineTogether

 An open call to all Washingtonian’s, the Lottery is making people’s wildest dreams come true, and nothing is off the table. This was a multi year 360 campaign that resulted of millions of impressions through digital and traditional creative executions.

We used the Washington State Lottery’s large social reach as an open call to ask people what they would do if they won the lottery. The campaign started from a farming of comments and finding two to create broadcast spots. After those two premiered the flood gates opened and many more poured in. We took those new ideas we received to the next level and brought those dreams to reality through TV commercials, out of home executions, digital and social.

Production: Maker Content

Production: Maker Content

Mobile Gaming Experience

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Digital Display

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3D Out of Home

Production: Curator

Production: Curator

Illustration by Alexander Iaccarino

Illustration by Alexander Iaccarino

Role: Art Director

Agency: Cole & Weber

Seattle 2020 ADDY Gold: Film, Video, & Sound - Television-Local Campaign

Seattle 2020 ADDY Silver: Film, Video, & Sound - In-Theater Commercials or Slides