An open call to all Washingtonian’s, the Lottery is making people’s wildest dreams come true, and nothing is off the table. This was a multi year 360 campaign that resulted of millions of impressions through digital and traditional creative executions.
We used the Washington State Lottery’s large social reach as an open call to ask people what they would do if they won the lottery. The campaign started from a farming of comments and finding two to create broadcast spots. After those two premiered the flood gates opened and many more poured in. We took those new ideas we received to the next level and brought those dreams to reality through TV commercials, out of home executions, digital and social.
Production: Maker Content
Production: Maker Content
Mobile Gaming Experience
Digital Display
3D Out of Home
Production: Curator
Production: Curator
Illustration by Alexander Iaccarino