An open call to all Washingtonian’s, the Lottery is making people’s wildest dreams come true, and nothing is off the table.
We used the Washington State Lottery’s large social reach as an open call to ask people what they would do if they won the lottery. We took some of those ideas we received to the next level and brought those dreams to reality through TV commercials, out of home executions, digital and social.
Production: Maker Content
Production: Maker Content
Mobile Gaming Experience
Digital Display
3D Out of Home
Production: Curator
Production: Curator
Illustration by Alexander Iaccarino