Design & Art Direction
Screen Shot 2019-05-31 at 3.23.16 PM.png

Holiday Hacks with the Make-It-Raindeer

To promote Washington’s Lottery holiday scratch tickets The Make-It-Raindeer is back. This year he showed us some of his favorite ways to survive the holiday season.

A returning character from the Lottery’s universe, this year we created what we titled the “Holiday Hacks.” Cheeky hacks to help you get through the holiday season. Creating this took taking an elk mount and CGIing it on a body to make it into the reindeer human hybrid we called the Make-It-Raindeer. The results were fun social shorts that people loved.

HolidayScratch.png

Digital Display

Social Posts

 Role: Art Director

Agency: Cole & Weber