Washington’s Lottery got Ms. Pac Man and the gang of ghosts back together for a new Scratch ticket with a chance to win $50K. With the launch of the new Scratch ticket we created a video campaign along with social assets to bring awareness.
Wanting to dig deep and hear the story of Ms. Pac-Man from those who know her the best, the ghosts. With a combination of live action and post work these stories were brought to life in a cheeky 90 second piece but also shorter cut downs. They are visually intriguing and with some great witty writing from Joe Gerlitz this campaign was a huge hit with the audience.
Social & Digital Display